I make digital products that help people do hard things.

Investors wondering when they'll reach retirement. Financial advisors making decisions that impact whether clients achieve their goals. Creative teams adapting their workflow for multichannel publishing. These are real people with real needs—and when the product gets it wrong, they suffer.

As a product leader with a UX background, I care more about the why than the what, and I'm usually the one making sure we stay focused on who we're building for, even as we drive toward a ship date. That extends to AI. Understanding the technology is only the first step; the harder and more interesting question is how it creates value for the people using it.

I've been approaching technology that way since the beginning of my career, when as a tech journalist I reviewed hardware, software, and websites for consumers, enterprise customers, and educators. Learning a new technology, figuring out who it's actually for, and making that legible to an audience has been the through-line.

My work has spanned large financial institutions and scrappy startups, regulated and unregulated industries, building from scratch and scaling what's already there. I specialize in structuring the small bets—prototypes, pilots, and early experiments—that generate the evidence for larger investments. The early, ambiguous stages, when the problem isn't defined yet and the team is still finding its footing, are the part I love most.

Based in Los Angeles, available remotely. You can also find me on LinkedIn.